Complex Internet marketing is nothing more than a combination of all the possibilities for increasing the online sale of goods or services of a particular business. The more actively the Internet develops, the more techniques and tools are included in this concept. At the moment, complex marketing includes social media promotion, search engine optimization, email marketing, search marketing, as well as inbound, affiliate and many others. Successful reputation management agencies offer to use several methods at the same time to achieve optimal results, which allows you to cover more promotion channels and significantly increases the effectiveness of the entire marketing campaign while minimizing costs. This material about Complex Internet marketing is universal, as it helps to understand the benefits of various tools to increase sales on the Internet.
What Complex Internet marketing services are popular on the market today?
Undoubtedly, one of the most requested services is Social Media Marketing, since at the beginning of 2022 there are millions of Internet users, most of whom had their own accounts in one or more social networks. As a rule, we are talking about Facebook and Instagram. Since each of them is characterized by a unique style and manner of presenting the material, when developing a comprehensive promotion strategy, it is necessary to adapt publications to one or another social network, despite the overlapping audience. Rough copying will not bring significant results.
The benefits of SMM for business are enormous: a large-scale audience with which you can conduct a direct dialogue and receive prompt feedback. This allows you to significantly reduce marketing costs compared to direct advertising, getting a quality return from loyal subscribers and opinion leaders.
- Complex marketing most often includes SEO, that is, search engine optimization of a resource so that as many users as possible go to it. This is not just spam with key queries, but a set of works to improve the visibility of the site in search results, including:
- Elimination of bugs.
- Increase download speed.
- Usability improvement.
- Choosing the optimal promotion strategy.
- Analysis of key phrases and determination of the semantic core.
- Adaptation of the site to the requirements of search engines.
- Minimize or eliminate content and activities that may result in being filtered.
- Analysis of the reaction of the target audience and tracking the results obtained in order to adjust the strategy.
SEO continues to be in high demand and can bring great results if you resort to it not from time to time but constantly – adjusting your strategy depending on search engine algorithms. Unlike an advertising campaign, this tool does not bring instant results, but generates new applications over a long period of time, and the cost per lead is less than with contextual advertising.
- Speaking of the latter, do not underestimate its effectiveness, because it is based on the “context”, that is, directly on the desires of customers. The main thing is to work out a contextual campaign so that the keywords match the queries that users enter when searching. Moreover, advertisements are not only displayed directly on the search engine page, but also follow the user on partner sites.
One of the undoubted advantages of contextual advertising is the instant effect: as soon as the user sees the ad, he can immediately make a transition and place an order. Therefore, it is one of the most effective methods, which immediately affects its cost. Therefore, in order to get the most out of the invested money, it is necessary not only to choose the right keywords to keep the CTR conversion rates at a high level, but also professionally set up other characteristics, such as location, time interval, geographic range, and others.
- Complex internet marketing services would not be complete without more targeted types of advertising, such as:
- Display advertising that affects the direct perception of users through various banners and other visual messages visible from any device. Moreover, the message does not have to directly call for a purchase – native advertising does not contain an incentive to act, it is released on neutral topics. Only content branding hints at an advertising campaign.
Of course, for the competent study of such messages, the coordinated work of a team of specialists is necessary, which requires certain investments. Therefore, the media component of advertising is used in large-scale projects.
- Real-Time Bidding or advertising space, which is awarded on the basis of a second price auction. The main information about all new users (gender, age, areas of interest and several hundred other factors) is immediately transferred to the system, which automatically selects the advertiser with the highest bid to pay for the impression.
The advantage of RTB is undoubtedly the display of ads to the target audience, but given the unpredictability of the cost, the advertising budget can become quite impressive.
- Targeting or targeted advertising campaigns in social networks. The choice of users can occur according to a variety of parameters, which allows you to significantly narrow the audience at a relatively low cost.
The success of the campaign depends on the right content and slogan, the correspondence of the message of a particular social network.
- Teasers or intriguing marketing messages are chosen by advertisers with a small budget and, in our country, shocking videos or “jaundice” are most often released in this way, as well as goods and services that strict filters do not pass.
- Internet marketing services are not limited to attracting potential customers. For example, retargeting is a follow-up sale to existing customers who are identified with a special label and receive personalized offers. The difference from the same emailing is the less important of the method, which often has a good effect on the loyalty of the audience. At the same time, any business gets a real chance to increase the trust of customers and re-profit from them. But for this, it is important to competently work out individual offers with a team of professionals and set up a campaign with high quality.
- Separately, I would like to note marketplaces – that is, virtual trading platforms where you can find the same products but from different sellers. Accordingly, users get the opportunity not only to find absolutely everything they need in one place, but also to compare prices and terms of sale of various suppliers, choosing the best option for themselves. Among foreign marketplaces, Amazon and Ebay stand out.
Representatives of marketplaces say that the functionality of the sites is so extensive and well thought out that it eliminates the need for businesses to invest additional budgets in marketing. In reality, of course, everything is a little different, because on such sites the level of competition is even higher, which means that a competent promotion strategy is needed to attract new customers. Of the undoubted advantages of marketplaces is reducing the cost of maintaining your own sales network, and moderate time costs. But this format is not suitable for every business.
What is complex Internet marketing without content marketing and reputation management?
These are long-term actions aimed at achieving and maintaining the optimal result, including in the long term.
- Content marketing is the regular filling of various sites and resources with high-quality materials that positively affect the company’s image. The effectiveness of this marketing method is extremely difficult to measure quantitatively, since we are talking about positioning the expertise of a business or an individual. All possible channels are used to distribute content, including live performances, podcasts, scientific publications and others.
- Reputation management involves a set of online and offline measures to create and maintain a positive business image. In addition to the fact that reputation management allows the company to stand out, it is also one of the most effective methods in the fight against unfair competition, including the one accompanied by the writing of fake reviews and other slanderous actions.
Constant and high-quality reputation management for both businesses and individuals allows you to adjust the search results for key queries, oust from the TOP all information that denigrates the image, including negative reviews from competitors and ill-wishers, and create a positive information field in the media and public space.
Complex Internet Marketing – Price
Of course, there is no single tariff for such services, since there are too many factors to take into account, ranging from the specifics of the business, USP, production capacity, budget, expectations, and so on, ad infinitum. That is why the work on the formation of a comprehensive strategy for promoting your company in the network must be trusted to professionals. A+ REPUTATION experts are distinguished by many years of successful experience working with companies of various profiles, therefore, for each new request, we always form an individual team of specialists that performs the full range of work on the strategy of protecting, creating or restoring reputation in the digital space. Start creating your successful future right now with us.